Methods

Data Collection Methods

• Online Surveys: Widely used for quantitative data collection.  

• Mobile Surveys: Increasingly used for quantitative data collection.  

• Online In-Depth Interviews (IDIs): A primary method for qualitative research.  

• Online Focus Groups: Commonly used for qualitative insights.  

• Social Media Monitoring: Analyzing social media conversations to understand brand perception and consumer sentiment.  

• Online Traffic/Web Analytics: Analyzing website and online platform data.

• Participant Observation: immersion in the day-to-day activities of the studied context.

• Content Analysis: A traditional social science method, enhanced with generative AI and text mining tools.